English Summary/英文概要: A new breed of socially conscious companies is changing how consumers shop, where employees work, and the way in which the world does business.
Rise Up: How to Build a Socially Conscious Business sets the stage for this optimistic business trend where companies create financial profit for stakeholders through products, services, and business models that create social impact and public benefit.
With more than 25 years running a Certified B Corporation that has always had social responsibility at its core, Russ Stoddard offers insights and guidance on how to create a socially conscious business, as well as encouraging words for social entrepreneurs of every generation.
Chinese Summary/中文概要: 一种全新的具有社会意识的公司正在改变着消费者们的购物模式,员工们的工作环境,以及这个世界的商业模式。
《新企兴起:如何打造社会型企业》专为这一积极地商业趋势建立起舞台,在这个舞台上,公司可以通过产品,服务,以及能够创造社会影响与产生公共利益的商业模式为其股东创造经济收益。
鲁斯•斯多达德有着长达25年的经营以社会责任为核心己任的资质型B型企业的经验,在本书中,他将提供有关如何打造社会型企业的独到的见解和实际指南,以及给每一代社会型企业家们金玉良言。(DC)
Awards/获奖情况: “鲁斯•斯多达德积极地运用其在B型企业的经验,并将其转化为对所有社会型企业家们都具有宝贵价值的实际经验课程。”
瑞恩•哈里曼
合作伙伴,LIFT经济
作家,著有The B Corp Handbook(《B型企业手册》)
“社会型企业才是我们的未来。鲁斯•斯多达德将成为你睿智的导师。享受这一旅程吧。”
山姆•波克
Everytable合伙成立者,CEO
“以一种调侃的戏谑口吻,引人入胜的精准文风,鲁斯•斯特多德就社会型企业的发展展开了极具启发性与指导意义的叙述。他将大量的个人经验与主要的研究数据融合一体,力求覆盖有关于这一新兴社会企业形式的现有案例,基本情况以及其成功故事。不论你是一名跃跃欲试的企业家,一名雇员,抑或只是一名消费者(基本就是所有人啦),本书都是为你量身打造的!” 凯特•威廉姆斯,1% for the Planet首席执行官
"Russ Stoddard takes his B Corp experience and transforms it into valuable lessons for all social entrepreneurs."
Ryan Honeyman
Partner, LIFT Economy
Author of The B Corp Handbook
"Social enterprise is the future. Russ Stoddard is your insightful guide. Enjoy the ride."
Sam Polk
Co-Founder & CEO, Everytable
"In punchy, engaging, and concise prose, Russ Stoddard offers both inspiration and instruction about the social enterprise movement. Bringing to bear both his considerable personal experience as well as key research and data, Stoddard manages to cover the case for, the fundamentals of, and success stories about the burgeoning field of social enterprises. Whether you are an aspiring entrepreneur, an employee, or a consumer (yup - basically anyone), this book is for you!"
Kate Williams
CEO, 1% for the Planet
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